For venture-backed and $2m–$30m B2B companies

You have a sales motion. It is not producing enough revenue.

Your business has customers, sellers, and active opportunities. Yet pipeline is too thin, deals are taking too long, too much depends on a founder or a few senior people, and the forecast is less reliable than it should be.

You do not need more activity for its own sake. You need the right accounts in play, the right opportunities getting attention, and a disciplined way to move serious deals from first conversation to signed customer.

We work alongside your leadership team and sellers to create qualified pipeline, expose where good deals are failing, give priority opportunities the support needed to move, and install a stronger revenue operating rhythm.

Priority revenue mapQ3 forecast under inspection

Meridian Freight

Decision process mapped, CFO sponsor engaged

Priority move

Corvin Health Group

Stalled after proposal — value case never quantified

Recoverable

Aldergate Systems

Economic buyer absent, no agreed next step

At risk

Cotsworth Retail

No budget owner, no buying process

Not real

Pipeline leak map

Where the motion loses value today.

Wrong accounts

38% of outreach outside the winnable segment

Weak first meetings

No prepared discovery in 6 of 10 calls

Unqualified opportunities

Half of stage-3 deals have no confirmed value

Missing stakeholders

Single-threaded on 7 of 9 priority deals

Stalled approvals

Procurement entered late on every lost deal

Priority deal file

One deal. All the evidence. A route to the decision.

Priority deal fileMeridian Freight · £480k · decision 14 Mar

Stakeholders

CFOEconomic buyerEngaged

VP OperationsChampionActive

IT SecurityBlockerReview open

ProcurementProcess ownerNot started

Evidence

£1.4m annual cost of delay confirmed by Finance. Two sites already affected.

Risks

Procurement not engaged. Competing capital project in the same budget cycle.

Next action · owner · date

Value case review with CFO and procurement · account exec · 21 Feb

Account coverage map

A friendly contact is not coverage.

Single-threaded deal

Exposed

One friendly contact carries everything

VP Operations

Multi-stakeholder deal

Covered

Every decision role covered by name

CFO — economic buyer
VP Operations — champion
IT Security — technical approval
Procurement — process
Site leads — users

Revenue truth

The forecast, inspected.

CRM says

80% likely · closing this month

Evidence says

Economic buyer absent
Approval path unknown
No agreed next step in 19 days

Weekly control loop

Priorities to decisions, every week.

Priorities

The deals and accounts that decide the quarter

Buyer actions

What the customer agreed to do next

Evidence

What we now know that we did not know last week

Leadership decision

Where to add pressure, people, or commercial flexibility

Next move

Owned actions with dates before the next review

What you will get

A hard view of where pipeline is breaking: targeting, conversion, qualification, coverage, deal control, or follow-up
A focused account and segment strategy that directs time toward winnable revenue
Named-account research, buyer maps, messages, routes to market, and pipeline-creation activity
Better sales conversations through meeting preparation, discovery support, and clear commercial narrative
A working view of every priority deal: evidence, stakeholders, risks, next steps, and route to decision
Account plans and deal strategy for the opportunities with the greatest value
Support with value cases, proposals, commercial approvals, procurement, and negotiation coordination
Recovery plans for stalled, slipping, or at-risk opportunities
Forecast confidence built on evidence, not CRM optimism
A weekly leadership and deal-review rhythm that keeps the team focused on what will actually move revenue
Reusable sales assets, standards, and workflows that improve manager leverage and reduce founder dependence

The benefit

You create more qualified pipeline, move serious opportunities faster, lose fewer good deals through poor follow-through, and gain a much clearer view of what revenue is real, at risk, or recoverable.

This is for you if

You are venture-backed or a B2B company with roughly $2m–$30m in revenue
Your customers are valuable enough that a better sales process materially changes the business—typically complex, multi-stakeholder sales rather than low-value transactions
You have a sellable offer, active commercial activity, and executive access to the people who own revenue
You need better pipeline creation, better conversion, faster deal progression, or stronger forecast confidence now
You want help all the way through the sales cycle, not simply booked meetings
You are prepared to give the partnership access to the real accounts, opportunities, and sales evidence

This is not for you if

You only want a list of leads or a low-cost SDR service
Your sales are low-value, high-volume, and transactional
The business is in survival mode with no room to act on the work
You want an outside party to take over customer relationships or make consequential commercial decisions for you
You expect a guaranteed revenue result regardless of offer, market, or execution

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